A lifestyle brand that started with the slogan ``Making your life more active by making the environment and self-care sustainable'' and with the thoughts of good for you, good for the planet, and ethically made. Starting with activewear based on naturally derived and sustainable materials, we provide sustainable products that are comfortable to wear for a long time, and content that creates opportunities for fun self-care. We propose a lifestyle that is healthy for both mind and body, with the goal of making the lives of everyone involved more active.
Founded by tsuki
Before I discovered yoga, I was going through the most difficult period of my life, with both my mind and body in tatters. Then I happened to come across yoga, and my mind changed, my body changed, and my life became more positive and active.
It's not just about exercise or yoga, it's about making time for yourself, time for "self-care," time for looking at yourself. Knowing the importance of this, I wanted to convey it to as many people as possible, and I wanted to create an opportunity, so I have been active in communicating yoga and exercise, and now I have launched a brand related to self-care. That's one of them.
In the future, we plan to create not only activewear, but also items that allow you to enjoy self-care and a community where you can move your body together, so if you want to change your mind, body, or who you are now! I hope this will be a great opportunity for those who think so.
Mindfully made
・Good for you
We create products that enhance your style and allow those who pick them up to make more time for themselves.
・good for the planet
We use carefully selected sustainable fabrics, and the packaging uses recycled paper and recyclable materials.
・ethically made
All products are produced domestically using carefully selected sustainable fabrics. For other packaging materials, we select environmentally friendly materials made overseas.
Why iM is particular about sustainable fabrics
iM produces clothing using carefully selected eco-friendly fabrics. In recent years, in the fashion industry and manufacturing industry, there has been an increase in the number of clothes that are thrown away without ever being worn, items that are bought cheaply and then thrown away once the trend is over, and plastic waste in the oceans. I feel that the standard should be something that is comfortable to wear and can be used for a long time without being influenced by trends, by choosing materials that take into account the current trends.
In order to create a sustainable society, it is important for each person to be aware of the current situation and take action within their own abilities. As part of this small action, iM uses fabrics made from recycled and natural materials, and each package is made from recycled materials, biomass film, and recycled paper. We will become a brand that aims to create a sustainable society together with everyone.